Key Market Research Questions Every Business Must Ask
Maanta oo suuqyada ganacsi ay si xawli ah isu bedbedelayaan, loona tartamayo si baaxad leh, ganacsigu ma sii wadi karo in uu ku tiirsanaado mala-awaal iyo saadaal aan xog lahayn. Si loo gaaro go’aamo sugan oo istiraatiiji ah, waxaa lagama maarmaan noqotay in la helo xog dhab ah oo lagu ururiyey hab cilmiyeed. Tani waxay ganacsiyada ka caawisaa in ay si xeel dheer u fahmaan dabeecadaha macaamiisha, doorbidkooda, iyo caqabadaha ka hor istaaga iibsashada.
Mid ka mid ah hababka ugu wax ku oolka badan ee xogtan lagu helo waa iyada oo la adeegsado su’aalo si xeel dheer loo qorsheeyay, laguna fuliyo surveys iyo interviews. Maqaalkan wuxuu diiradda saarayaa todobada su’aalood ee ugu muhiimsan ee lagu bilaabo cilmi-baarista suuq-geynta – kuwaas oo door muhiim ah ka qaata horumarinta, hal-abuurnimada, iyo koboca joogtada ah ee ganacsiga.
1. Who is currently purchasing typical products or services?
Yaa hadda iibsada alaabta ama adeegyada caadiga ah?
Su’aashani waxay fure u tahay in la fahmo cidda rasmiga ah ee alaabta ama adeegyadaada hadda iibsanaysa. Waxaa muhiim ah in la garto jinsiga, da’da, heerka dhaqaalaha, iyo dabeecadaha iibsiga ee macaamiisha hadda jira.
2. What audience will be interested in purchasing the product in the future?
Waa kuwee dhagaystayaasha mustaqbalka xiisayn doona alaabta?
In la saadaaliyo cidda danayn doonta alaabtaada mustaqbalka waa tallaabo istiraatiiji ah.
3. What are the main reasons for not buying the product?
Waa maxay sababaha ugu waaweyn ee looga baaqsado iibsashada alaabta?
Fahamka caqabadaha dadka ka hor istaaga iibsashada waa mid lagama maarmaan u ah hagaajinta alaabta iyo adeeggaaga.
4. Where would individuals purchase the products or services from?
Xaggee ayay dadku ka iibsan lahaayeen alaabta ama adeegyada?
Su’aashani waxay muujinaysaa kanaalada iibka ee macaamiishu doorbidaan—tusaale ahaan, online platforms, dukaamada tooska ah, ama wakiillo.
5. Who is the main competitor?
Yaa ah tartamaha ugu weyn?
In la ogaado cidda kula tartamaysa suuqa waxay kaa caawisaa in aad si xeel dheer u fahamto sida aad isu barbar dhigi kartaan.
6. What are your opinions about various features of our products or services (packaging, name, features, pricing, advertising)?
Waa maxay aragtidaada ku saabsan astaamaha kala duwan ee alaabta/adeegyada (baakadka, magaca, astaamaha, qiimaha, xayaysiinta)?
Tani waa fursad qaali ah oo aad ku ogaan karto sida macaamiishu u arkaan alaabtaada.
7. What upgrades could be made to the products or services to make it better?
Waa maxay horumarada lagu dari karo alaabta ama adeegyada si loo wanaajiyo?
In la maqlo aragtida macaamiisha waxay horseed u tahay hal-abuurnimo joogto ah.
Gabagabo:
Su’aalahan todobada ah waa tiirarka ugu muhiimsan ee lagu salayn karo cilmi-baaris suuqeed oo wax ku ool ah. Marka si xeel dheer loo abaabulo, loona falanqeeyo xogta laga helo, waxay ganacsiga siinayaan aragti cad oo ku saabsan sida loo kobciyo adeegga, loo kasbado kalsoonida macaamiisha, loona helo faa’iido tartan oo muuqata.
Haddaba, haddii aad tahay shirkad cusub ama mid muddo jirtay, su’aalahan waxay noqonayaan hagahaaga horumarineed ee xiga.
“Ganacsiga guuleysta ma ahan midka leh alaabta ugu fiican, balse waa midka fahma macaamiishiisa si ka fiican tartamayaashiisa.
